Sarah Goodfriend, Ph.D. - Associate
Dr. Goodfriend brings over 25 years of utility and communications industry experience to Good Company Associates. Her analytical skills and broad utility regulatory experience at both the state and federal level can provide our clients the information, analysis and insight they need to operate successfully in today’s dynamic market environment, and strategically plan for the future.
Dr. Goodfriend has represented clients in formal rate change proceedings, rulemakings, mergers and collaborative processes. She represented emerging technologies and other new market entrants, retail electric providers, power marketers, municipalities, commercial customers, private landowners, consumer advocates and state commissions. She has appeared on behalf of private clients before numerous State PUCs and the Federal Energy Regulatory Commission (FERC). She has testified on behalf of the PUCT Staff, the FERC Staff and the Federal Trade Commission (FTC).
Between 1997 and 2011, through Goodfriend Consulting, Sarah Goodfriend was an independent economist in private practice. She provided education, advisory, research and expert witness services to a variety of public and private sector clients. She has testified in over 50 state or federal contested regulatory proceedings on behalf of more than 20 different clients.
In recognition of her academic and applied regulatory experience, Dr. Goodfriend has been a frequent presenter at National Conferences. She has served on the Board of Directors of the National Regulatory Research Institute and the Advisory Council of the Center for Public Utilities at New Mexico State University.
An Austin native, she began her career at the Public Utility Commission of Texas (PUCT). After a stint in Washington as at the FTC and the FERC, she returned to serve as the Director of the PUCT’s Economic and Regulatory Policy Division and, then as a PUCT Commissioner (appointed by Governor Ann Richards).
During graduate school, Sarah worked for the Load Management Department of Progress Energy Carolinas. She received her Ph.D. in Economics from the University of North Carolina at Chapel Hill and her B.A. from the University of Texas at Austin.